Case Study
Wanderpath

Case Study
Wanderpath

Case Study
Wanderpath

Case Study
Wanderpath

Wanderpath is a platform aimed at travel influencers and content creators to help them manage their time resources and find destinations for their content through discovery. It helps users discover suitable locations based on their content niche and target audience, particularly when exploring new and unfamiliar destinations.

Role:
UX/UI Designer, UX Researcher,
Branding & Identity

Duration:
3 months

UX

Ps

Ai

Id

View The Prototype

The Overview

When exploring new places, travel influencers and content creators may face the challenge of discovering new destinations to feature in their content based on audiences and determining the optimal times for content creatio. This can result in missed opportunities to capture desired shots or content, especially if they arrive at the wrong time.

Wanderpath aims to prevent these unexpected hurdles by providing tailored guidance and insights, promoting a more efficient content creation process for influencers and content creators.

The Problem

Influencers and content creators, especially those new to a country or destination, encounter challenges in efficiently managing their time while simultaneously researching and selecting destinations for their content. This includes determining the optimal times for content creation andnavigating various applications and platforms to gather audience-specific insights.


How can we simplify destination selection
& time management for influencers and content creators new to a country or destination?

Influencers and content creators, especially those new to a country or destination, encounter challenges in efficiently managing their time while simultaneously researching and selecting destinations for their content. This includes determining the optimal times for content creation andnavigating various applications and platforms to gather audience-specific insights.


How can we simplify destination selection & time management for influencers and content creators new to a country or destination?

Influencers and content creators, especially those new to a country or destination, encounter challenges in efficiently managing their time while simultaneously researching and selecting destinations for their content. This includes determining the optimal times for content creation andnavigating various applications and platforms to gather audience-specific insights.


How can we simplify destination selection & time management for influencers and content creators new
to a country or destination?

Target Users

The Client

Influencers and content creators are the primary target market for Wanderpath. They seek a simplified solution determining optimal shooting times, managing logistics, and discovering locations particularly in a new country for content.

Key User Pain Points

Discovering Authentic Content

Content creators may struggle to discover new, authentic destinations that resonate with their audience.

Encountering Unexpected Challenges

Unexpected hurdles like crowded locations or filming restrictions can disrupt plans and cause frustration.

Fragmented Destination Research

Researching travel destinations across multiple platforms can be time-consuming and inefficient.

The Solution

Centralized Destination Research Platform

Wanderpath serves as a centralized hub for gathering information and planning trips, eliminating the need for users to navigate multiple platforms for destination research.

Optimal Shooting Time Recommendations & Content Creation Tips

Wanderpath provides insights on optimal shooting times and conditions for various destinations, helping users avoid unexpected challenges such as crowded areas or unfavorable weather conditions.

Crafted Tailored Itinerary Plans based on user-collected Wanderspots

Wanderpath offers Wanda AI Itinerary Planner that simplify the planning process for travel influencers and content creators.

Why Wanderpath?

Wanderpath exists to address the specific challenges faced by travel influencers and content creators in discovering destinations to feature in their content and managing their time effectively. The process of researching and planning these trips can be time-consuming and overwhelming, especially for those exploring unfamiliar destinations.

Wanderpath fills this gap by providing a platform tailored to the needs of travel influencers and content creators. By offering features such as optimal shooting time suggestions, logistics assistance, and crowd density evaluations, Wanderpath simplifies the planning process, saving users valuable time and effort.

Moreover, Wanderpath’s ability to provide tailored recommendations based on a user’s content niche and target audience ensures that creators can discover destinations that resonate with their unique style and audience preferences.

Overall, Wanderpath exists for creators to focus more on what they do best - creating content - by simplifying the process of destination discovery and planning.

Reflection

What did I learn?

Working with Wanderpath taught me to use technology for better travel experiences. I learned about the benefits of a central platform for destination research and timing for great photos. Plus, I gained insights into user preferences and the need for an intuitive interface for satisfaction.

What is the outcome?

The outcome of my work with Wanderpath is a robust, user-friendly platform that seamlessly integrates destination research, optimal shooting time recommendations, and personalized itinerary planning.

The platform has successfully equipped users to travel smarter and more efficiently, resulting in higher user engagement and satisfaction.

What to do next?

It's essential to continue refining and expanding Wanderpath’s features based on user feedback. This includes enhancing the accuracy of shooting time recommendations with real-time data, adding more user-generated content for diverse destination insights, and integrating new technologies like augmented reality for immersive itinerary previews.